Performance advertising portfolio
Facebook Ads Specialist & Meta Media Buyer
Hands-on paid media specialist with 10+ years of experience building, optimizing, and scaling campaigns. I pair deep Meta platform knowledge with creative testing, disciplined budget management, and reporting tied to business outcomes.
Wimauma, Florida • Remote-ready
The work below is drawn from campaigns and portfolios I have managed or led. Client names are generalized where appropriate.
Oversaw performance analysis, reporting, and operational QA for a 56-location entertainment portfolio, using venue-level results to identify outliers and guide optimization.
Improved efficiency through campaign-structure refinement, audience and creative testing, and closer analysis of the conversion path.
Reallocated spend toward the strongest campaign signals and refined the paid social mix to increase results without relying on a larger budget.
Hands-on at scale
As Director of Facebook Advertising at Inside Real Estate, I was the primary hands-on owner of more than 500 active campaigns across the United States and Canada. Assistants supported the account at times, but the campaign strategy, setup, targeting, testing, daily optimization, scaling, and ROI reporting remained principally mine.
Confirm conversion events, pixels and datasets, UTMs, CRM visibility, and the business outcome that matters.
Create clear campaign and ad-set logic, define the hypothesis, and control the variables that affect learning.
Partner with creative teams on messaging, asset variations, placement needs, and refresh timing before fatigue takes over.
Move budget toward verified winners, monitor lead quality and revenue, and address tracking or creative constraints early.
Hands-on Meta and paid media strategy across a $300K+ monthly, multi-vertical portfolio.
National lead generation for a real estate brokerage with 60+ locations across 30 states.
Multi-state orthodontic campaigns across Meta and Google with a focus on lead quality.
Primary hands-on campaign owner across 500+ active Facebook campaigns and $1.5M+ monthly spend.
Core capabilities
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I bring the platform depth to work directly in the account and the judgment to connect campaign decisions to creative, measurement, and business results.